Help 4 Hospitality was a pop-up online shop that ran from April 3rd to July 31st 2020.
For most of this period, the hospitality industry was closed in accordance with the lockdown implemented to slow the spread of Covid-19. Berkmann Wine Cellars launched Help 4 Hospitality to give consumers access to wines they would hitherto have enjoyed in restaurants and bars, while generating revenue that could be donated back to the hospitality sector.
Our partner outlets pointed their followers towards the shop, while the national and online media – as well as the BBC’s Saturday Kitchen – rallied behind the initiative, helping a wider audience discover the delights on offer and the good cause that their purchase would support.
Several thousand orders were placed and delivered, with many new customers coming back for more. These orders, augmented by the very generous support of Berkmann’s suppliers, generated £75,136 in donations to participating outlets and two hospitality charities, The Drinks Trust and Hospitality Action.
We would like to extend our enormous thanks to everyone who bought wine from the shop, all the on-trade customers who supported and promoted the initiative, every writer and broadcaster who featured it or recommended products, and the project team who managed so swiftly to turn this idea into a successful reality.
Help 4 Hospitality may be closed, but hospitality still needs your help. So please, head on out to your favourite venue, splash out on something special, and raise a glass to this industry that so profoundly enriches all our lives.